Evaluation Contribution.

Question 1: 
For our first evaluation question, we did it in the form of a prezi, this is my contribution towards this:

Question 2: For this question, we made a directors commentary style video, we made sure we each talked about an equal amount of topics, and we split the editing of it in half, I edited the end part of the video. 

Question 3: For this question, I filmed people that were within our target audience watching our music video, looking at our ancillary products and giving us feedback, when I had filmed it all, Katie then edited it. We also made a prezi with screenshots. 

Question 4: We did another directors commentary for this one, and again shared out the talking topics, and split the end, but this time switched, I edited the beginning, and Katie the end. 

Website Contribution

Even though myself and Katie had decided on who was doing the Digipak, and who was doing the Website, we still contributed to both.  I worked on many different pages, and either improved, or changed some aspects that could use it. Every decision I made sure it was okay with Katie too.

 On the homepage, I started off by changing the title and making it fit in better with the them, as it was originally red. I then changed the background to a photo I had taken last year on my phone, and edited it so that the skies were amber instead of blue. 
After I uploaded it as the background, I added photos of the band into a slider, so that when the curser goes over them, the pictures get bigger and can slide along. 
I then added a photo of the front cover of the digipak, to advertise it being out in a couple of weeks, and telling the audience to pre-order. 

After I had finished on the homepage, I moved on to the pages that Katie had created, one of these was 'Meet the Band' as I am the original band's photographer, I have many photos of them, so I uploaded these straight off of my camera. 

 Katie had also made a 'Store' tab. I opened this, and saw she had created a jumper for the  bands merchandise. I took the idea and developed it. I created two other t-shirts with band lyrics on them and put them on the page. I added the descriptions of them underneath with the prices. And uploaded the album for pre-order only,as well as this, on wix.com there is a selection of 'buy now' buttons, I added this next to them to make it look more professional 

 T-shirt Design 1
From the song 'Halfway Home'


























T-shirt Design 2
From the song 'Your Hearts on the Floor'

This is what I recreated the title as, as before it was red and in the font 'American Typewriter' which didn't fit in with the theme of our website and digipak. 

Further Digipak Development

After finishing the front and back cover of our digipak, I started on thelast page our digipak and this was going to be pictures of the band, this was the first arrangement, the background was originally black, but against the pictures it looked too bland. I then experimented with the colour, but myself and katie then agreed that this was too colourful and didn't fit in with the rest of the digipak, and also, the arrangement of the photos didn't look professional. 

 I then had the idea of using a photo of Eynsford Castle that I had taken, I experimented with some different filters and saw this one, I thought it would look good if the red was changed to Amber, to fit in with the name of our band. 

I found an amber texture and put it on top of our image, I put the opacity down and it made this, I then used the magnetic lasso tool on Photoshop so that it was just the sky that was amber. 

 I then put the original band photos back into Photoshop and put a Black and White filter over it, I then used the 'Multiply' tool to make it almost see through, so that you could see the background. 

I then realized that one of the designs I had created, of the boy and girl logos, didn't really fit in with the rest of the digipaks design, and plus not all of our band photos fitted on the same page, so I decided to stretch them over two, and then incorporate the band members names on to it so that the use of the other page that was scraped was still incorporated in some way.

I got the idea for the arrangement of photos from the band Asking Alexandria's most recent album, 'Reckless and Relentless' inside, they have photos of the band in a similar style. 

The middle slide is the one most similar in terms of arrangement to mine, but the filters over all of it are the same. 

editing the performance

today I edited some of the performance footage, I put in some of the bass body double footage and put some filters over the shots to make it look more edgy and interesting. I also cut down and put in the 'getting ready scenes' and made them fast paced to match the pace of the song, I then moved on to editing the club scenes and putting it into order.

Digipak Development

After I had started to consider what digipaks were and what we should make ours look like, for the image and our target audience, I started to come up with some brainstorms of the ideas and develop them.

When it came to designing them, I switched some of the images around. The shot of the band is now going to be on the front, and the two rings are going to be on the inside. I then had to think about fonts, so for inspiration I looked at their original one and tried to find one that was similar, so we could represent them, but at the same time represent the image that we wanted to give them.

Original Logo.

The new font that we decided on for our digipak, with the new band name.


After I had developed all of the ideas, I began to design some of them. I decided to start with the back first and work my way across.
The design for the back was bottles with an ashtray next to it. I started off by taking the photo. I took it in my back garden against a brick wall so that it looked abstract and replicated the 'rough, grimy' feel to our image.

This is the original image that I took.
I was planning to edit these all the way along, I wanted to make it look more 'rock and roll' and abstract.

This was my second idea, I experimented with different tecniques like contrast and exposure. But I felt that I could improve with the edit. 

This is the final image for the back cover of the digipak. We wanted it to look professional, so after experimenting with photoshop, I came up with this.
I put a black and white effect over it with glowing edges and also experimented with the saturation.
When it came to the text I rotated it and put the Opacity down.
After I had done this I put surface blur over the top of it, so the text looks like it is actually in the bottle.

Digipak Analysis

When it came to deciding on what ancillary tasks we was going to do, we both decided that Katie would do the website and I would do the digipak.
So I decided to do a analysis of a digipak so that I could fully understand how to incorporate all of our ideas, including the image.

Editing technique ideas.

In one of the scenes for the narrative, I start to hallcinate James as Andy, and also him holding my hand and fading into nothing. We had to experiment with these shots as we knew what we wnated it to look like when it came to our actual shoot. These are some of the ideas we came up with.